SEO Specialist

Metrics Corner is an E-Commerce focused technology company based in Islamabad, Pakistan. We are seeking a results-driven SEO Specialist to improve website rankings, drive organic traffic, and implement effective search engine optimization strategies for our clients.

Key Responsibilities

• Conduct keyword research and competitor analysis to identify opportunities for growth.
• Perform on-page SEO, including optimizing meta tags, headings, and content for better visibility.
• Execute technical SEO audits and provide actionable recommendations to enhance website performance.
• Optimize website structure, speed, and overall performance to improve user experience and search rankings.
• Manage and enhance local SEO efforts, including optimizing Google Business Profiles.
• Monitor and analyze rankings, traffic, and SEO performance metrics to track progress and identify areas for improvement.
• Build and implement off-page SEO strategies, including backlink acquisition and outreach.
• Prepare and present monthly SEO reports with insights, performance metrics, and recommendations for clients.
• Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure effective strategies.
• Collaborate with content creators and web developers to align SEO strategies with overall marketing goals.

Required Skills

• Bachelor’s degree in Marketing, IT, or a related field.
• 2–4 years of experience in SEO with a proven track record of improving rankings and traffic.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, and GA4.
• Knowledge of WordPress or other CMS platforms for effective content management.
• Excellent analytical skills and attention to detail to assess performance metrics.
• Good English communication skills with the ability to explain SEO concepts clearly.
• Strong problem-solving skills and a focus on long-term organic growth.
• Demonstrated experience in a similar role with measurable outcomes.
• Strong communication skills across technical and non-technical audiences.

Nice to Have

• Familiarity with HTML, CSS, and JavaScript for better collaboration with development teams.
• Experience in managing SEO for E-Commerce websites specifically.
• Knowledge of conversion rate optimization (CRO) techniques.
• Familiarity with social media marketing and its impact on SEO.
• Certifications in SEO or digital marketing from recognized institutions.
• Prior exposure to high-growth environments in Information Technology.