Performance Marketing Executive (Meta & Google Ads)

Metrics Corner is seeking a data-driven and performance-focused Performance Marketing Executive to join our team in Islamabad, Pakistan. In this role, you will plan, execute, and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google platforms. This hands-on position is crucial for delivering measurable results such as leads, conversions, and return on ad spend (ROAS) for our E-Commerce focused services.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads.
• Optimize campaigns based on performance metrics including ROAS, CPA, and CPL.
• Conduct audience research, keyword research, and competitor analysis to inform campaign strategies.
• Monitor campaign performance and make data-driven decisions to enhance effectiveness.
• Manage daily budgets and bid strategies to maximize campaign performance.
• Implement and manage tracking tools such as Meta Pixel, Google Analytics GA4, and Google Tag Manager.
• Generate weekly and monthly performance reports to communicate results and insights.
• Collaborate with design and content teams to create compelling ad creatives.
• Stay updated with platform updates, trends, and best practices in digital marketing.
• Own day-to-day delivery and performance for Performance Marketing Executive (Meta & Google Ads) priorities.

Required Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• 1.5 – 3 years of hands-on experience in performance marketing.
• Experience managing Meta Ads and/or Google Ads campaigns.
• Strong analytical and problem-solving skills.
• Understanding of key metrics such as CTR, CPC, CPA, and ROAS.
• Experience with tracking tools including GA4, Meta Pixel, and Google Tag Manager.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Good English communication skills to explain campaign performance and insights clearly.
• Detail-oriented and results-driven mindset.
• Demonstrated experience in a similar role with measurable outcomes.

Nice to Have

• Certifications in Google Ads or Meta Ads.
• Experience working in a digital marketing agency.
• A proactive individual who takes ownership of performance.
• Willingness to learn and adapt to new challenges.
• Focus on results and ROI, not just campaign setup.
• Prior exposure to high-growth environments in Information Technology.